[Decoded] This is why your marketing feels hard (and how to fix it)


by Cat Skreiner

Decoded: Musings on Human Design for living your BEST life

BUSINESS / CAREER / RELATIONSHIPS / PARENTING

Hey Reader,

This week inside The November Decode, we explored how your energy speaks long before you do - and how aligning with your design changes the way you market, communicate, and connect.

When your marketing reflects your energy, it stops feeling like “promotion” and starts feeling like expression.

Here’s what we uncovered 👇


Day 1 - Your Energy Sells Before Your Words Do

Marketing isn’t about finding the right words - it’s about being energetically clear. When your energy is aligned, your message lands effortlessly. When it’s not, even the best copy won’t connect.

Manifestors spark curiosity when they share what they’re creating or initiating - momentum is their magnetism.
Generators attract when they respond to what excites them - their joy is the marketing.
Manifesting Generators draw people in through variety and play - they sell by showing what lights them up in the moment.
Projectors magnetise through insight - they speak directly to what others can’t see for themselves.
Reflectors build trust by articulating the collective mood - they give words to what others are feeling.

💭 Reflection: What kind of posts feel easiest and most natural for you to create - and how can you lean more into that energy this week?


Day 2 - The Throat Centre: How Your Voice Expresses Energy

Your Throat Centre is the bridge between energy and expression - it’s how your ideas, insights, and intentions become visible to the world.

A Defined Throat speaks with consistency - your presence builds trust through clear, steady communication. An Undefined Throat adapts and amplifies - your voice carries impact when you wait for the right invitation or moment to share.

And then there are your Throat Gates - the energetic “voices” that colour how you express yourself:

  • Gate 62 - I Think → Precision and clarity.
  • Gate 23 - I Know → Simplicity and truth.
  • Gate 56 - I Believe → Storytelling that inspires.
  • Gate 35 - I Feel / I Experience → Sharing wisdom through lived experience.
  • Gate 12 - I Act → Speaking with discernment and perfect timing.
  • Gate 45 - I Have → Confident leadership and synergy.
  • Gate 33 - I Remember → Reflection and mindful wisdom.
  • Gate 8 - I Contribute → Style and creative individuality.
  • Gate 31 - I Lead → Calm, influential authority.
  • Gate 20 - I Am → Authentic presence in the now.
  • Gate 16 - I Experiment → Enthusiastic, skill-based expression.

💡 Try this: Check your chart for which gates are coloured in - those are the “voices” your energy is already using.

💭 Prompt: What form of expression feels most natural for you - speaking, writing, storytelling, teaching, or something else?


Day 3 - Your Profile = Your Content Strategy

Your Human Design profile is your content strategy solved.

It shows how you naturally communicate, build connection, and earn trust - the tone, rhythm, and storylines that feel most you.

1/3 - The Foundation Fixer
Teach through lived experience. Share what you’ve tested, what worked, what didn’t, and what you learned along the way.

1/4 - The Trusted Expert
Blend depth with connection. Share researched insights and reliable recommendations that make your audience feel safe with you.

2/4 - The Quiet Charisma
Show your natural gifts in action. Simple behind-the-scenes content activates your pull - your ease is inspiring.

2/5 - The Magnetic Problem Solver
Offer practical solutions that feel effortless and grounded. Your calm presence and clarity make people trust your guidance.

3/5 - The Fix-It-and-Flip-It Leader
Own your “trial and error” energy. Share real stories, mistakes, lessons, and honest pivots. Your transparency is your authority.

3/6 - The Late-Bloomer Legend
Document your evolution. People trust you when you show what you’re experimenting with now and what you’re growing into.

4/6 - The Community Visionary
Share through connection. Tell stories about people, ideas, and communities that inspire you - and invite others to join the conversation.

4/1 - The Anchored Authority
Build trust with grounded, researched takes. Strong opinions + reliable information = your unique version of leadership.

5/1 - The Practical Powerhouse
Deliver clear, strategic content that solves real problems. You shine when you simplify complexity and provide practical tools.

5/2 - The Sought-After Specialist
Share potent insights in fewer, high-value posts. Your quiet mastery lands deeply - people seek you out for your precision.

6/2 - The Wise Natural
Show what you’ve integrated. You influence effortlessly when you lead by example and share lived wisdom, not theory.

6/3 - The Evolutionary Leader
Your brand is your story. Share your lessons, pivots, transformations, and personal evolution - your resilience builds trust.

💭 Experiment: How does your profile show up in your content - and how could you lean into it more intentionally?


Day 4 - Magnetism Comes from Alignment

You don’t have to try to be magnetic - you already are.

Your magnetism comes from alignment, not effort. When you speak and create in sync with your design, people feel it. You stop chasing attention and start attracting resonance.

Manifestors: Lead with vision - your energy sparks curiosity.
Generators: Share what you love - your joy is contagious.
MGs: Show your process - your energy in motion inspires action.
Projectors: Offer insight - your guidance creates recognition.
Reflectors: Reflect truth - you say what others feel but can’t yet name.

💭 Prompt: What topic lights you up every single time - and how could you share more of that this week?


Day 5 - Stop Forcing Visibility

If showing up online feels exhausting, it’s not your marketing - it’s your energy.

Visibility isn’t a strategy; it’s a side effect of alignment.
When you show up to prove, please, or perform, your aura gets cloudy. When you show up from truth, you can’t help but be seen.

💡 Shift it:

  • Stop posting to prove your worth - speak when you have something real to say.
  • Stop overthinking your message - clarity comes through creation.
  • Stop chasing algorithms - your energy cuts through faster than any trend.

💭 Reflection: Where are you trying to be seen instead of letting yourself be felt?


📲 You can explore every post from this week in full detail - including real examples for your Type, Profile, and Throat Gates - over on Instagram → @cat.skreiner.

Next week, we move into Sales & Strategy - how to make money in a way that feels like you.

Until then, remember: You don’t find your voice. You remember it.

Energy First. Strategy Second. Now, it’s your turn.

If this week’s Decode has you nodding along thinking, “I’ve definitely been working against my energy…” - it’s time to change that.

Decode Your Human Design [Lite] is officially open - but only for a short time.

This is the no-fluff, practical way to finally use your Human Design in business - so you can stop pushing, second-guessing, and doing what drains you.

If you’ve ever said “I’ll figure it out later”… this is later.

💥 Limited-time access
💥 Lowest price it’s ever been publicly offered
💥 And a completely new level of clarity, flow, and ease in how you work

Because forcing your energy is out. Doing business your way is in.

👉 Get into Decode Your Human Design Lite before this price disappears for good.

Until then - protect your energy, not your schedule.

Cat

PS... if you've already purchased an Aligned Business Blueprint you can receive a credit for that purchase if you wish to join Decode Your Human Design. Hit reply on this email to get your individual code.


Need Help 🫶🏻

Not sure where to start? I share a ton of value over on Instagram, of course! From there you can:

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