Hey Reader,
Some of us know exactly who we are and where we’re going. The values, the “about” page, the font choices, decided in an afternoon, because there was never really a question. Others of us have rewritten the “about” page four times this year, agonised over which font actually looks credible, and quietly reworked the public story more than once, because there’s no fixed identity underneath telling us which version is true.
Both of those are G Centre stories. This is the centre that carries our sense of who we are, what we’re actually building, and the direction that building is meant to move in, not our personality on a good day, the real identity sitting underneath the branding, the logo and the polished bio. Get the mechanics of this centre wrong and we’ll keep rebuilding the outside of the business while the actual problem sits on the inside.
For a little over half of us, identity is something we already know how to hold onto. For the rest of us, it was never meant to sit still in the first place, and that’s not a flaw that needs managing, it’s the design working exactly as intended.
[A defined centre in your chart will be coloured in [the colour doesn’t matter], an undefined centre will always be white]
The defined G Centre
If we have a defined G Centre, we’re in just over half the population, and it hands us something a lot of businesses are quietly missing: a fixed sense of who we are that doesn’t need rebuilding every time the market shifts or a new framework comes along. We have a foundation we can actually stand on, even on the days we don’t feel entirely comfortable in our own skin. That discomfort doesn’t mean the foundation isn’t real. It means we’re human.
Alongside that steadiness, we move through a consistent path. Our direction isn’t locked in stone so much as there’s a throughline running underneath every pivot, one that tends to make sense in hindsight even when it didn’t at the time. That doesn’t mean we never feel uncertain about where we’re headed. It means the uncertainty passes through a version of us that stays recognisable the whole way through.
Whatever our defined G Centre actually connects to shapes what that identity gets expressed through. If it connects to the Throat, for example, our voice becomes the vessel, what we say and how we say it carries real weight, because it’s coming from a fixed place rather than a performance. Whatever the specific channel, the throughline holds: a defined G Centre doesn’t just tell us who we are, it points that identity toward something.
In business, this is the person who doesn’t need six months of positioning work to know what her business is actually about. When a coach tries to talk us into a completely different niche or a personality that isn’t ours, some part of us resists it immediately, before we can always explain why. That resistance is information, not stubbornness.
But the same certainty that makes us steady can run us when it goes unchecked. Because our sense of direction feels so solid from the inside, it’s easy to assume it’s the right direction for everyone, not just the right one for us. When a business partner, a team member or a client chooses a different path and doesn’t want what we’d want, it can land as more than a disagreement. It can really rattle us, watching a plan we fully believed in come apart because someone else’s compass points somewhere else.
There’s a quieter shadow underneath that one too. Despite having a stability and a capacity to love that most people would envy, that isn’t always what we feel about ourselves. We can look straight past our own steadiness and our own worth and land instead on whatever we think we’re falling short of, quietly unconvinced we’re something worth loving as consistently as we love the people and the business we’ve built. The business version of this: we’ll build a brand around a value we hold completely solid, honesty, maybe, or generosity, and defend it to the end for our clients. Turn that same standard on ourselves, and we go quiet. We’ll insist a client deserves patience while she’s finding her feet, and offer ourselves none of it while we’re finding ours.
The undefined G Centre
If we have an undefined G Centre, we’re in just under half the population, and identity works completely differently for us: it was never built to sit still. At our best, that shows up as real openness and adaptability, an ability to try on a version of the business, learn what’s true and what isn’t, and change course without the identity crisis a defined-G person might feel doing the same thing.
Given enough of that trying-on behind us, we develop something a lot of defined-G people never get the chance to build: an actual, earned wisdom about direction and about love. Not because we found the one right answer and locked it in, but because we’ve moved through enough versions of both to recognise what’s true and what isn’t, in ourselves and in other people. In business, we’re often the one in a room full of “aligned” business owners who can hold two completely different strategies as both potentially right, because we’re not defending a fixed identity. We’re actually curious about what works.
Our life and our business end up rich with different experiences, precisely because neither one is locked into a single version of itself.
But without that awareness, the not-fixed nature of this centre can feel like something’s wrong with us rather than something that’s simply true. Not knowing our own direction, in a culture that treats a five-year plan as basic business hygiene, can leave us feeling behind, when we’re actually just built differently. Doubts about whether we’re worth loving can surface here too, and our sense of who we are can feel fluid rather than fixed, shifting depending on who we’re with or which room we’re standing in.
Where we feel safe, and who we feel like we belong with, can end up shaped more by our surroundings than by anything fixed inside us. That’s not good or bad, it’s simply how this centre runs. But it does mean the wrong environment can leave us feeling unmoored in ways a defined-G business owner would never fully understand. And that’s often where the real sting sits: when we try to explain this to someone with a defined G Centre, they can really struggle to grasp what we mean, because “not knowing who we are yet” isn’t a problem their design has ever had to sit with. That gap can leave us feeling like less, when we’re not behind at all. We’re just running a completely different system.
The business version: a defined-G mentor tells us to get clear on our brand identity and stick to it, as though clarity were a one-time decision. We try, and it holds for about six weeks before it stops feeling true, and we quietly wonder what’s wrong with us for needing to revisit something everyone else seems to have nailed down. Nothing’s wrong. We’re just not meant to nail it down the same way.
Two ways of operating in business - and both are correct
A defined G Centre and an undefined one are two different relationships with identity, and each one comes with something real to trust: a fixed foundation for one, real adaptability for the other.
The business mistake is not knowing how to operate in alignment with the mechanics of our design. It’s trying to run ours like it’s the other one, forcing a fixed identity to hold still when it was never meant to, or forcing a fluid one into a container it was never built to keep.
This is exactly the kind of thing the Aligned Business Blueprint exists to work through properly. Not just naming whether your G Centre is defined or undefined, but working through what alignment with this centre means in business for YOU.
If you read this and recognised yourself, in either half, that’s usually the moment worth looking at what your own chart says about the business you’re actually building. Book your Aligned Business Blueprint and receive your customised guide in 7 days.
Kindest,
Cat
