by Cat Skreiner

Decoded: Musings on Human Design for living your BEST life

BUSINESS / CAREER / RELATIONSHIPS / PARENTING

Hey Reader,

If you’ve ever felt like selling is a push–pull game - one launch you’re on fire, the next you’re burnt out - it’s not because you’re bad at business. It’s because you’re trying to sell in a way that isn’t aligned to your design.

When you understand your sales energy, you stop forcing yourself into strategies that drain you, and start creating offers, launches, and promotional periods that actually work. No more “copy-paste” sales scripts. No more proving. Just you, selling in a way that feels natural and lands with the right people.

One of the biggest players in this? The Ego (Heart/Will) Centre.

This small but mighty centre is all about:

🔥 Willpower – the fuel to follow through
🤝 Commitment – keeping promises to yourself & others
💎 Value – knowing what your work is worth
⚡ Motivation – the spark to take action

Think of it as your inner sales engine.

But here’s the kicker: not everyone’s engine runs the same way.

Defined Ego

If your Ego is defined [coloured in], you’ve got a consistent pulse of willpower and self-worth.
👉 You can sell with natural confidence.
👉 People feel your certainty.
👉 Promises? You can actually back them.

⚠️ The shadow side? Pushing too hard or over-committing just to prove yourself.

Undefined Ego

If your Ego is undefined [white], your willpower isn’t consistent.
👉 Motivation comes in waves.
👉 You might feel pressure to prove yourself.
👉 Over-promising (and then resenting it) is the trap.

Your sales power? Radical honesty. Collaborations. Transparency. Selling what feels sustainable, not what looks shiny.

The 4 Sales Flavours of the Ego Gates

Gate 21 – The Hunter / Huntress

• Defined: Natural authority. You can guide decisions and manage resources.
• Undefined: Be mindful of control. True sales authority comes from calm presence, not grip.

Gate 26 – The Salesperson

• Defined: You’re a master persuader. Storytelling is your art.
• Undefined: Stick to integrity. Avoid stretching the truth just to close a deal.

Gate 40 – The Resolver

• Defined: You sell through reliability and service. Your word = your contract.
• Undefined: Boundaries matter. Promise only what feels aligned and doable.

Gate 51 – The Initiator

• Defined: You spark action with boldness. Buyers feel your courage.
• Undefined: Don’t shock just for attention. True impact comes from responding with bravery, not drama.

The Takeaway

Whether your Ego is defined or undefined, the key is this:
✨ Sell from integrity, not pressure.
✨ Anchor in what’s sustainable.
✨ Use your gates to flavour your style — persuasion, authority, reliability, or boldness.

Your Ego Centre isn’t about proving you’re worthy of the sale.

It’s about showing up in the way only you can.

​

This deep dive into the Ego Centre is just a small taste of the kind of insights you’ll find inside the Aligned Business Blueprint - fully customised to your design, of course. In your blueprint we don’t just look at one centre in isolation, we map the full picture of how your energy is wired to market, sell, and lead in a way that actually feels good.

If this Ego breakdown sparked a few lightbulbs, imagine having that same clarity across all nine centres, your profile, authority, and gates. That’s the difference between guessing your way through business and building from energetic alignment.

I hope you found these insights helpful. Don’t forget to share / forward this email so more business owners can redesign the way they sell and serve - from their unique Human Design, not someone else’s playbook.

Kindest,

Cat

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